Social and game mechanics

A game's success depends not only on high-quality graphics and an engaging story. To make your game popular, make it easy to start playing and add multiple ways to interact with users and their friends.

The more players your game has and the more often it's launched, the higher its revenue. This section talks about the mechanics that can help you achieve this goal.

Easy start

Make sure it's quick and easy to start playing. If users have to navigate through several tabs or scroll through the screens to find the game icon, they are less likely to launch the game often. When the game icon is easy to find, launching the game daily is much easier.

According to our statistics, one of the most popular ways to launch games is from the game icon on the home screen on mobile devices and the left-side menu of the desktop website.

Social interactions

Friend invites, help requests and mentions in stories are effective ways to attract users to the game. The VK Bridge library has special events that can help you with this.

Visibility and reminders

It's important for the game to remain in the information space of players and their friends.

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    If the user hasn't launched the game for several days, you can send them a reminder in a private message.
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    Notifications about promotions or new available missions and features can help bring back users who haven't played for a while.
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    Messages about earned points and cleared levels will remind players that their friends are playing the game and strengthen the competitive spirit.

VK Games offers several tools for sending messages and reminders.

Recommendations

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    Avoid overusing game offers and requests. Try not to disrupt the gameplay with them. Aim to show no more than one dialog window between levels. For more detailed recommendations, check the article on each game mechanic.

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    If a private message or community post contains a link to the game, VK will display а game snippet in that message or post. A snippet is a block with a game's title, icon and text.

    You can create different snippets for various communities and private messages. This allows you to use images and text that better fit the context and increase the chance of users trying the game. See Game snippets for more details.

Other ways of promotion