Overview

A VKontakte retargeting pixel is JavaScript code that is added to the source code of a website. The pixel allows you to track all visitors to the page of the site on which it is installed: as soon as a person enters the page, the retargeting pixel automatically takes it into account.

With the help of a pixel, you will be able to show ads to VKontakte users who have visited your site or mobile application and performed certain actions there.

Setting up pixel retargeting is divided into two parts: first you set up the pixel, then the audience to which it will gather users.

Benefits of Using Pixel

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  A chance to remind myself. Show your ads to those interested in your brand or product. For example, you can tell visitors to the section with bicycles about the sale of bicycle accessories on your website.
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  A reminder of the completion of the conversion. Ask to continue the unfinished on the site action. For example, if a user has selected a product on your site but has not completed a purchase, remind him that the product is still waiting for him in the cart.
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  Increase the relevance of the target audience. Eliminate customers who have just made a target action on your site from the audience of the advertising campaign.
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  Research the audience that visits your website. Gathering a retargeting audience, you can combine it with other settings of the target audience and find out how many there are, for example, men or women and what age they are.

Materials on the topic

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  Working with Pixel
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  Placement of Pixel
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  Retargeting events on the site
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  Working with audiences
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  Tracking conversions with a pixel:

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    Overview
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    Connecting Conversion Tracking
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    Check that the event is set correctly
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  FAQ