Connecting Conversion Tracking

1. 1.

   Create a pixel .

2. 2.

   Place the pixel on the website .

3. 3.

   Set events which are available for tracking on your site.

   Notes.

   • •
     You can set multiple events and use them in your ads.
   • •
     If you already have dynamic retargeting events installed on your site, some of them are also suitable for tracking conversions:

     • •
       add_to_cart
     • •
       add_to_wishlist
     • •
       add_payment_info
     • •
       purchase
4. 4.

   Configure the conversion in the ad:

   • •
     Go to advertising office .
   • •
     In the section Audiences Click on the campaign name.
   • •
     On the tab Announcements hover over the name of the ad.
   • •
     Press the button Edit Next to the name of the advertisement.

   Button "Edit"

   • •

     On the tab Audience Go to section In addition :

     • •
       Check the box Tracking the Conversion .
     • •
       From the drop-down lists, select the pixel and the conversion type Conversion .
     • •
       Press the button Save the changes .

   Conversion Tracking