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Working with audiences

You created a pixel and installed it on the site. To start collecting an audience, you need to create a retargeting audience, and set a rule for which users to collect there.

Creating an audience

1.

Go to advertising office .
2.

Go to section Retargeting .
3.

On the tab Audiences Press the button Creating an audience .
4.
In the pop-up window, press Creating an audience :
- •
  Give the name of the audience.
- •
  In the block Source Select the item Get it with a pixel .
- •
  In the dropdown, select the pixel that will gather that audience.
Note. It should be a pixel that is installed on your site and which in the advertising office on the tab Pixels It has the status of “working?2?.
- •
  Set up a rule by which users will get into the audience.
Note. After a specified period, users will be removed from the audience.
- •
  Press the button Create .
Create an audience

Editing audience rules

1.
Go to advertising office .
2.
Go to section Retargeting .
3.
On the tab Audiences Click on the name of the audience.
4.
Select from the drop-down list Editing the rules .
5.
Make changes.
6.
Press the button Save .

Find the audience that fills the pixel

1.
Go to advertising office .
2.
Go to section Retargeting .
3.
Go to section Pixels .
4.
Click on the pixel name.
5.
Select from the drop-down list Audience .

External view of the window "Pixel Audience" Pixel Audience

Checking which audiences users gather from certain pages of the site

1.

Go to advertising office .
2.

Go to section Retargeting .
3.

On the tab Audiences Press the button Checking the reference .
4.
In the pop-up window, press Checking the reference :
- •
  Enter the link.
- •
  Press the button Check .

Removing the audience