Overview

Conversions are targeted actions that visitors take on your website. Data on conversions allow you to analyze the effectiveness of advertising and its payback.

For example, a conversion can be viewing contact information about a company, registering, sending user contact data for a call or placing an order.

With help pixel You can track the conversion actions of users on the site right in the advertising office.

Once you set up conversion tracking, you can optimize ads to maximize their number.

Conversion tracking is available for all advertising formats of the VKontakte and is considered within 7 days of the transition to advertising.