Retargeting events on the site

With the help of events, you can flexibly set up retargeting on the site and create advanced conditions for collecting users. A few simple examples:

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  Press the button.
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  Interaction with form.
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  Use of search.
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  Registration on the website.

The list of events is limited only by your imagination. For example, you can gather in the audience of retargeting users from Nizhnevartovsk, who began to fill out an application or place an order, but did not complete the action. Any sequences you can identify on your site can be used in retargeting. To use events on your site, you need to have minimal knowledge of HTML and JavaScript. Events can be integrated with Google Tag Manager for comfortable work.

Setting Event Rules

Once you have marked out the events on the site, you need to set up rules for retargeting audiences, according to which users will gather.

Without the rules, your users will be taken into account by the pixel VKontakte but will not be saved in the audience, which means you will not be able to use them in advertising.

To set up rules for events, use the instruction creating an audience .

Materials on the topic

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  placement of the pixel
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  VKWebAppRetargetingPixel
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  tracking conversions with a pixel