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Working with Pixel

Creating a pixel is VKontakte and working with it in an advertising office.

Creating a Pixel

  1. 1.

    To open up all possibilities advertising office Create any announcement.

    Creating a Minimum Filled Announcement .

  2. 2.

    Go to the advertising office.

  3. 3.

    Go to section Retargeting .

  4. 4.

    Go to section Pixels .

  5. 5.

    Press the button Creating a Pixel .

  6. 6.

    In the pop-up window, press Creating a Pixel :

    • •
      Enter the name of the pixel.
    • •
      In the field Authorized domain Enter the domain of the site on which the pixel will be installed.

    Note.

    • •
      Field Authorized domain It is not necessary to fill, but it is desirable - so you can limit the replenishment of the audience from other sites.
    • •
      To collect the audience from all subdomains of the site, you need to write the address in the following format: *.example.com .
    • •
      In the field Allowed Mini App id Enter the identifier of the mini-app on which the pixel will be installed.
    • •
      Select the theme of the site.
    • •
      Select a box Automatically create an audience for a pixel .
    • •
      Press the button Create .

    External view of the window "Create a pixel"Create a pixel

Note. No more than 40 pixels can be created.

After creating a pixel, a window will open with the pixel code to insert into the site.

Creating a Minimum Filled Announcement

  1. 1.

    Open up. advertising office .

  2. 2.

    Press the button Continue without purpose .

    External view of advertising creationAdvertising office. Continue without purpose

  3. 3.

    In the block Additional Formats choose Annex .

  4. 4.

    In the dropdown, select the mini-app.

  5. 5.

    Press the button Continue .

    External view of the block "Additional formats"Advertising office. Additional formats

  6. 6.

    In the block Design :

    • •
      Write the title.
    • •
      Add a description.
    • •
      Upload the image.
    • •
      Select the theme of the announcement.

    External view of the "Creation" blockAdvertising office. Registration

  7. 7.

    Press the button Creating an Announcement .

Pixel Editing

  1. 1.
    Go to advertising office .
  2. 2.
    Go to section Retargeting .
  3. 3.
    Go to section Pixels .
  4. 4.
    Click on the pixel name.
  5. 5.
    Select from the drop-down list Edit .
  6. 6.
    Make changes.
  7. 7.
    Press the button Save .

Pixel Removal

  1. 1.
    Go to advertising office .
  2. 2.
    Go to section Retargeting .
  3. 3.
    Go to section Pixels .
  4. 4.
    Click on the pixel name.
  5. 5.
    Select from the drop-down list Delete .
  6. 6.
    In the pop-up window, press the button Yes.. .

Note. After removal, all the audiences in which the pixel was listed as a source will cease to be replenished, but will not disappear.

Search for pixel code

  1. 1.
    Go to advertising office .
  2. 2.
    Go to section Retargeting .
  3. 3.
    Go to section Pixels .
  4. 4.
    Click on the pixel name.
  5. 5.
    Select from the drop-down list Edit .