FAQ

Is it safe to add a pixel to your website?

Yes, the VKontakte retargeting pixel does not collect any technical information on the site, for example, order numbers or logins. The pixel’s only task is to detect the existing authorized user VKontakte when it goes to the client’s site, and store it in a given audience.

Can I add a pixel via Google Tag Manager?

The retargeting pixel can be installed in the Google Tag Manager container. To plug in the pixel VKontakte in Google Tag Manager:

1. 1.
   Go to Google Tag Manager.
2. 2.
   In your account block, click on the container.
3. 3.
   In the block New tag Press the button Add a new tag .
4. 4.
   In the block Tag configurations choose Custom HTML .
5. 5.
   In the field HTML Insert a pixel code for the site.
6. 6.
   Press the button Extended settings .
7. 7.
   In the field Setting up Tag Activation Select the item Once per page .
8. 8.
   In the block Triggers choose All Pages .
9. 9.
   Press the button "Save".

Note that Google Tag Manager will need to publish the build after you add a new pixel.

When installing a retargeting pixel through Google Tag Manager, it is allowed to be placed in its tag <body> .

How to add a pixel to sites made with the WIX constructor?

To add the pixel code to the WIX site:

1. 1.
   Generate code for the pixel site and copy its ID to the clipboard;
2. 2.
   On the WIX site in the left menu go to the section Marketing .
3. 3.
   Find a tool Pixel VK and press the button Let's go .
4. 4.
   In the upper right corner of the opened page, click on the button Connect the VK .
5. 5.
   In the pop-up window, enter the VK pixel ID code.
6. 6.
   Press the button Save .

Pixel does not work, what could be the reason?

If these reasons did not help to solve the problem, please contact supporting VKontakte for Business .

Pixel not installed on the site or installed incorrectly

Make sure that the code is copied completely and not changed: you can not make changes to the pixel. The code should be placed at the top of the site source code between the tags <head> and </head> . You may already have other codes between tags <head> , so just put the pixel code VKontakte below the other codes, but above the tag </head> .

Pixel is wrong

Make sure that the site address specified in the pixel settings and the domain on which the pixel is installed are the same.

The site has not been visited for a long time

The “not working” status can also mean that your site is visited too rarely: if there are no visitors on the site for more than 24 hours, the pixel will show the status “not working?2?.

Conversion tracking

Is Advertising Optimized for Conversion?

Yes, you can optimizing advertising Maximum number of conversions.

How are conversions considered?

Conversion is counted after the user performs a certain action on the site. The conversion statistics will be recorded on the day of its completion. Tracking this action needs to be set up in advance (see section Connecting Conversion Tracking ).

How many different events can I track in an ad? Can I change the event in the ad?

Only one event is currently available for tracking. Note that if you change it, the statistics for the events will still be the same, without dividing by types. Change the tracked event in the ad to Conversions on site impossible.

For how long and after what action can an event be counted?

Within 7 days after any transition on the ad both in the community and immediately to the site.

How many conversions can be counted?

For each unique user, only one conversion from one ad will be counted.

How do you know the value of an event?

Calculate how much profit the action you’re tracking can theoretically bring. For example, for an event purchase This can be the cost of the goods that the user bought, or the final markup that you will receive from the sale. If you can’t count the value, you don’t have to specify it.

In which advertising formats is conversion tracking available?

In all proposed formats .