Overview

VK and Odnoklassniki game catalogs are where we publish games and help promote them among VK users. Categories and collections curated by our editors and algorithms help users discover games that match their taste.

There are several independent game catalogs:

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  VK game catalog:

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    VK Android app catalog.
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    VK iOS app catalog.
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    VK mobile website catalog.
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    VK desktop website catalog.
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  Odnoklassniki game catalog:

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    Odnoklassniki mobile app (Android and iOS) and mobile website catalog.
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    Odnoklassniki desktop website catalog.

Only apps created with the "Game" type can be included in the catalog. Even if a mini app or chatbot uses game mechanics, it's not considered a game.

To include your game in the catalog, submit it for moderation and fix any issues identified by the moderator. If everything is in order, the game will be added to the catalog.

See also our game creation and promotion tips, as they will help you develop a high-quality and engaging game.

Benefits of catalogs

Once the game has passed moderation and is published the catalog, you get access to:

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  Collections. VK and Odnoklassniki games can be featured in collections curated by editors or generated by algorithms.
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  Monetization. Users can pay for in-game purchases using VK votes and OKs.
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  Social and game mechanics. You can use all available social and game mechanics, like sending notifications and posting feed updates.
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  Ads. Ad tools help attract new players.

Each of these promotion methods is effective on its own, but together they guarantee that your game will have a wide and active player audience.

Collections in catalogs

All VK and Odnoklassniki games can benefit from free ways to attract players using collections:

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  Editorial collections. Curated manually based on applications from game developers.
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  Algorithmic collections. Such collections are generated automatically by algorithms. The order of games there depends on performance metrics, such as user traffic, number of installs and revenue.

Each platform has their own promotion and featuring mechanisms.

VK

The way collections are curated depends on the platform:

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  VK desktop website. The most prominent collection in this catalog is the banner carousel at the top of the catalog. In addition, editors also curate collections such as "Game of the week" and lists like "Top 10 simulators".
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  VK Android app. The most impactful promotion slot is the "Featured today" banner carousel at the top of the catalog. During holidays, an editorial collection highlights games with major themed updates. This catalog also includes genre-based collections.
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  VK iOS app. This catalog includes a banner carousel, the "Popular" section and genre-based collections.
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  VK mobile website. Uses the same collections as the Android app catalog, except for holiday collections.

In the "Continue playing" and "For you" algorithmic collections, users see games they have already played and similar ones. The "Popular" and "Friends are playing" collections introduce users to new games.

Odnoklassniki

The Odnoklassniki catalog also offers multiple ways to promote your game and attract more users:

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  Featuring. Games can appear in genre-based collections, the "Recommended" collection, and the "Updates and promotions" or "New" sections.
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  Other promotion methods. You can increase traffic by showing banners in users' mobile feeds. You can also include your game in the "1,000 ОК" promotion or register it in the gamification service.

See also

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  Game collections in the VK catalog
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  Odnoklassniki games promotion