Notifications (game settings)

In this section, you can create notifications to engage active users or remind inactive users to return to the game.

Notification settings in the control panel are available only for VK games. In Odnoklassniki, you can also set up user notifications. For more details, see Notifications in Odnoklassniki.

To open the section:

  1. 1.
    Go to the apps list.
  2. 2.
    Open the settings of the game you need.
  3. 3.
    Select Social mechanics → Notifications from the left-side menu.

Access

  • •

    The section is displayed only for games that have passed moderation and are published in the catalog.

  • •

    This section is available to:

    • •
      Game creator.
    • •
      Administrator with full access.
    • •
      Administrator with partial access and the Editing permission.

Settings

By default, notifications in the game are enabled. When the game is launched for the first time on VK, the user will see a popup message about receiving notifications.

To inactive users

Inactive users are those who haven't launched the game for more than one day. In this section, you can create notifications for such users and configure them based on the number of days of inactivity: 1, 7 or 30.

The following variables can be used in the notification text. The platform will automatically replace them with the corresponding values when sending notifications.

Variable
Description
{app_title}
The game name as specified in the Information section.
{user_name}
The first name of the user receiving the notification. Only the first name is used, without the last name — as specified in the user's VK profile.

For more details, see Notifications to inactive users.

Restrictions

The platform limits the number of notifications sent to inactive users. You are allowed to send one notification every two days, two notifications per week and four per month. Any additional notifications will be blocked.

To all users

On this tab, you can configure notifications to all users regardless of their activity. Use such notifications to inform users about major changes in the game or special promotions. For more details, see Notifications to all users.

Restrictions

  • •
    Notifications to all users can be sent no more than once every three months.
  • •
    Campaign duration must be no more than 14 days.
  • •
    Up to three such notifications can be active at the same time, as well as notifications of the “Friend's achievements” type.

Friend's achievements

When a user completes a mission in the game, the platform sends a notification about it to the friends' activity feed. In this section, you can set the format for such notifications.

In the notification text, you can use the variables used in the To inactive users tab, as well as the following additional variables:

Variable
Description
{achievement_title}
The mission name as specified in the Missions settings section.
{achievement_text}
The mission text as specified in the Missions settings section. The text depends on the user's gender. In the Missions section, you can specify text for each gender.
{friend_name}
The first name of the user who completed the mission. Only the first name is used, without the last name — as specified in the user's VK profile.

Notification review

  1. 1.

    To preview how the campaign will appear to a user, you can send it to yourself. To do this, click Send to myself in the notification block.

    The Send to myself button is available to the game creator and administrators with full access.

  2. 2.

    If you are satisfied with the result, submit the notification for review by moderators. This is a required step before the notification becomes active.

    When moderators review the texts, the results will be visible next to the notification text.

    Important! The review takes time. We recommend submitting notifications for moderation seven business days before the intended launch.

Notifications from the To inactive users tab, as well as Friend's achievements notifications, start working immediately after passing moderation.

Notifications sent to all game users will start on the date specified during notification creation.

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