Lesson 4. Principles of launching an advertising campaign

The main thing in the lesson

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To determine the optimal promotion price, experiment on minimum budgets.
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To create successful advertising creatives, use information about different segments of your target audience and the problems that the product solves.
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When launching creatives to target audiences, monitor their effectiveness in the advertising office a couple of times a day to quickly disable those that are performing poorly.
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To work effectively with retargeting, add a retargeting pixel to your product’s source code. With it, you can show ads to those users who have already entered your application.

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