Module: 8. Promotion

Lesson 3. How to keep an active audience

The main thing in the lesson

Returning an existing audience is cheaper in terms of budgets and resources, because such an audience is already familiar with your product and can be loyal to it.

What tools will help:

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  The notifications will remind the user of the existence of your product and that you can go in and perform the target action.
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  Community — Create a group of loyal users around your product.
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  The service label on the device screen is an additional entry point directly on the user’s smartphone screen.

Useful links

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  Working with Notifications
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  Adding a mini-app shortcut to the device screen

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