Lesson 5. Testing ideas

The main thing in the lesson

What tools will help in testing ideas:

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Quality research. Conduct an in-depth interview with a potential audience.
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Quantitative research. Reach out to as many people from your target audience as possible to get the most answers.
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Pitching. The easiest way to test your idea for adequacy and learn to work with objections.
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There are 3 main types of pitching, which differ in the duration of the speech:
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  A performance in the elevator.
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  Presentation.
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  Speech to investors.
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Preparation for pitching:
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  Identify the target audience.
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  Formulate an idea.
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  Reduce your speech.
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  Don't exaggerate.
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  Be prepared for questions.
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Talk about your idea more often and don’t be afraid of rejection.

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