Module: 8. Promotion

Lesson 1. Effective communication with the audience

The main thing in the lesson

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  Because people have different behavior patterns, different groups of users can use your product for different purposes.
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  It is important to analyze user behavior through analytics, communication with focus groups and other methods.
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  Knowing the audience and the value of the product for it, you can more effectively plan communications for promotion.
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  A clear understanding of the audience will help to get into the needs of your users as accurately as possible.
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  Study the behavior of competitors: how they build communication with their users. Use in practice the most useful and suitable of what you have met.

Useful links

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  More about the study of the audience and competitors - in the lesson Market analysis .

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